Developing A Brand Activation Strategy
Want to drive customer engagement and action? What your business in Dubai might need is a brand activation strategy.
Brand Activation Plan – What it means?
If you are new to the concept, our Branding Company in UAE can guide you through the process. When done in the right way, your brand will start experiencing the transformation where you will see your insights turning into reality.
Let’s say you are working towards the launch of a new service or a product for your business, you might consider it to be the right time to start thinking about a way to activate your brand. And that’s what you can do with our Dubai services. Most of the popular brands in the world give their identity a boost with these activation plans
Align the stakeholders
You need to communicate with all your stakeholders that they are crucial to your business. Once they understand why they are important, it will become easier for you to activate your brand from all angles. When important stakeholders understand the research that drives your brand, the process of activation becomes easier.
Now that you have a team aligned to the purpose from inside out, you can start planning it out.
Work up a communication Strategy
With the right kind of brand collateral design in Dubai, you can design the appropriate innovative campaigns that centre around your brand research. Once you have the insights on your target customers, it’s time to leverage the appropriate communication means to reach out to the audience.
You can share your brand story in various angles. This way you will be able to create a plan where your brand can drive conversions across all platforms including paid, earned and shared ones. Go ahead and create that one-to-one bond with your customers. A cause that connects them emotionally to the products or service you provide is a way to begin active marketing. Engage the community so that there’s an ongoing dialogue. This can be done by consumer feedback and enabling them to interact with like-minded people on common platforms. Connecting customers with each other and with your brand are likely to build trust.
Activation planning with appropriate product package design in Dubai
Now that you have the strategies in place, time to begin planning for appropriate brand activation. For this, you will have to ensure that the marketing and PR team, UX/UI design as well as the customer service team, everyone understands their roles in shaping it up. For this, all the teams need to be aligned with the process of planning, development and implementation of your novel initiatives. The aim would be to enable your teams to work independently so that they can collectively push the brand ahead.
Document your brand activation strategies
Regardless of the brand activation strategies, you decide on, it’s important to document them. You can use a brand playbook to record the vision and inspire your teams as well as keep them informed on future communications, branding and other innovative strategies. From your brand voice and character to responses and experiences, a brand playbook offers a glimpse of how you shape your brand.
If you need assistance in developing your brand activation strategy, our experienced team at Qualnex Dubai can help.